PALS Device / Branding, Product Design / 2011

My brief for this project was to create something almost everyone could use, afford, and needed. PALS stands for Persons Assisted and Located Silently, and this product ensures that anyone can call for help without tipping off a potential attacker with only a finger. Why? It increases the chance that the 911 call gets made without escalating the situation. This provides protection without the increased risk of ownership that would normally accompany a gun, knife, or brass knuckles.